Market Diagnostics

Korean Circuit

The following diagnostic charts have been compiled by Marquee Stars from our database of more than two thousand international bellwether films.  Our purpose is to identify the characteristics of the typical successful film within theatrical markets.  Periodically, we will analyze different international markets.  Although Marquee Stars strongly discourages the notion of producing or marketing motion pictures based strictly on the numbers, we also recognize that an awareness of what typically works within a given market segment can provide a quick measuring stick for assessing relative risk. (Note: For definitions of Marquee Stars terminology, refer to our Starpedia.)

Posted: February 15, 2010

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Tidal wave sequence from 'Haeundae' - South Korea's top-grossing film

We have chosen the Korean language circuit for our first market diagnostic.  Underappreciated by most cinephiles in the West, South Korean cinema has entered a period of ascendancy.  Supported by a lucrative local box office, the South Korean film industry has embraced a strong sense of on-camera naturalism, similar in tone to Scandinavian cinema, which in turn has led to better screen stories, inventive story-sensitive directors and many noteworthy actor performances.  In recent years, a few English-speaking South Korean stars have found their way into major Hollywood productions, such as actors Rain in Ninja Assassin and Byung-hun Lee in G.I. Joe, and American-Korean actress Yunjin Kim in ABC-TV’s Lost.
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Rain in 'Ninja Assassin'

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Byun-hun Lee

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  • World's Favorite Films 2010

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    iron-man-2-poster-2

    clash-of-titans-poster

    how-to-train-your-dragon-poster

    shutter-island-poster

    robin-hood-poster

    shrek-forever-after-poster1

    book-of-eli-poster

    date-night-poster

    prince-of-persia-poster1

    green-zone-poster

    kick-ass-poster

    edge-of-darkness-poster

    diary-of-a-wimpy-kid-poster

    hot-tub-time-machine-poster

    nanny-mcphee-2-poster

    oceans-poster

    the-ghost-writer-poster

  • World Favorite Foreign Language Films 2010

    Yip Man 2 (Chinese)

    Yip Man 2 (Chinese)

    My Name Is Khan (Bollywood)

    My Name Is Khan (Bollywood)

    Nodame Cantabile 2 (Japanese)

    Nodame Cantabile 2 (Japanese)

    Blood Brothers: Secret Reunion (Korean)

    Blood Brothers: Secret Reunion (Korean)

    L'arnacoeur (French)

    L'arnacoeur (French)

    Doraemon: Mermaid Adventure (Japanese)

    Doraemon: Mermaid Adventure (Japanese)

    Little Big Soldier (Chinese)

    Little Big Soldier (Chinese)

    La rafle (French)

    La rafle (French)

    Io, loro e Lara (Italian)

    Io, loro e Lara (Italian)

    Liar Game (Japanese)

    Liar Game (Japanese)

    Our Rossiya (Russian)

    Our Rossiya (Russian)

    Younger Brother (Japanese)

    Younger Brother (Japanese)

    Housefull (Bollywood)

    Housefull (Bollywood)

    Harmony (Korean)

    Harmony (Korean)

    Go Lala Go (Chinese)

    Go Lala Go (Chinese)

    Pleasant Goat and Big Big Wolf 2 (Chinese)

    Pleasant Goat and Big Big Wolf 2 (Chinese)

    Chico Xavier (Portuguese)

    Chico Xavier (Portuguese)

    Kandahar (Russian)

    Kandahar (Russian)

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