Monthly Genre Barometer
Bellwether Feature Films Grossing over $5.2 Million
(€3.8m, £3.6m, ¥479.6m)
As of: 15 November 2009
Box office trends certainly may be driven by the market-making prowess of Big Hollywood’s production and distribution machinery. But not always: Sometimes audience preferences gradually tire and seek something fresh. Sometimes a current event, an economic swing, a pop culture happening, or a sleeper international or indie hit will suddenly alter audience attitudes. Sometimes the major studios will simply fail to find their intended mass audiences. Whichever the circumstance, the following charts track the ebb and flow in the box office performances of the ten core genres.
Genre Performance Charts
The two charts below depict the ongoing Total World Gross and Per-Picture earning power of bellwether films by genre as measured each week at 365-day intervals. Total World Gross indicates overall genre activity, whereas the Per-Picture AWG chart indentifies which genres are in over- or under-supply. For example, the comedy and action genres often show the most box office activity yet, Per-Picture, science fiction, fantasy and animation may earn the most money.
Genre Performance Indexes
The Genre Performance Indexes provide a two-year perspective on Per-Picture genre performance. The indexes feature a ratio between the average current-year Opening Weekend Average or Per-Picture Average World Gross compared with the previous-year Opening Weekend Average or Per-Picture Average World Gross. The ratio will move above 100 as genre performance rises. The ratio will slip below 100 as genre performance declines. “This Year” refers to the last 365 days, as opposed to the calendar year.
The Opening Weekend chart offers a better glimpse of emerging Anglo-American domestic trends, and the Average World Gross chart presents a more global outlook.
(Note:Â Owing to the time-lag in data collection for certain overseas box office revenues, these Genre Performance Indexes slightly favor last year’s performance figures - nevertheless such data bias contains sufficient uniformity as to yet provide meaningful trend analysis.)
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World Favorite Foreign Language Films 2010
Yip Man 2 (Chinese)
My Name Is Khan (Bollywood)
Nodame Cantabile 2 (Japanese)
Blood Brothers: Secret Reunion (Korean)
L'arnacoeur (French)
Doraemon: Mermaid Adventure (Japanese)
Little Big Soldier (Chinese)
La rafle (French)
Io, loro e Lara (Italian)
Liar Game (Japanese)
Our Rossiya (Russian)
Younger Brother (Japanese)
Housefull (Bollywood)
Harmony (Korean)
Go Lala Go (Chinese)
Pleasant Goat and Big Big Wolf 2 (Chinese)
Chico Xavier (Portuguese)
Kandahar (Russian)
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World Favorite Foreign Language Films 2010
Yip Man 2 (Chinese)
My Name Is Khan (Bollywood)
Nodame Cantabile 2 (Japanese)
Blood Brothers: Secret Reunion (Korean)
L'arnacoeur (French)
Doraemon: Mermaid Adventure (Japanese)
Little Big Soldier (Chinese)
La rafle (French)
Io, loro e Lara (Italian)
Liar Game (Japanese)
Our Rossiya (Russian)
Younger Brother (Japanese)
Housefull (Bollywood)
Harmony (Korean)
Go Lala Go (Chinese)
Pleasant Goat and Big Big Wolf 2 (Chinese)
Chico Xavier (Portuguese)
Kandahar (Russian)
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World Favorite Foreign Language Films 2010
Yip Man 2 (Chinese)
My Name Is Khan (Bollywood)
Nodame Cantabile 2 (Japanese)
Blood Brothers: Secret Reunion (Korean)
L'arnacoeur (French)
Doraemon: Mermaid Adventure (Japanese)
Little Big Soldier (Chinese)
La rafle (French)
Io, loro e Lara (Italian)
Liar Game (Japanese)
Our Rossiya (Russian)
Younger Brother (Japanese)
Housefull (Bollywood)
Harmony (Korean)
Go Lala Go (Chinese)
Pleasant Goat and Big Big Wolf 2 (Chinese)
Chico Xavier (Portuguese)
Kandahar (Russian)
