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The Seven Bewilderly Sins

With Their Power at an Ebb, the Arbiters of Good Taste Face Ambivalent Audiences and Bewildering Times

Opinion by Tao Jonez
Posted: September 30, 2009

Once was a time when critics ruled art as giants … when an acerbic wit could close a Broadway production … when a rave review would turn out large audiences for an unknown or unappreciated cinematic gem.  These were the times when the critics themselves were an integral part of the artistic endeavor they critiqued … when The New York Times chief theater critic Frank Rich - then known as “the Butcher of Broadway” - underscored the distracted disconnect between American politics and pop culture.

These were also the times when L’Ecran français critic-filmmaker Alexandre Astruc proposed “la caméra-stylo” (movie camera as author’s pen) … when Cahiers du cinéma magazine co-founder André Bazin articulated the idea of a director’s vision … when Cahiers du cinéma critic-filmmaker François Truffaut expounded the “la politique des auteurs” (the policy of authors) … when The Village Voice film critic Andrew Sarris repackaged Truffaut’s thoughts as the “Auteur Theory” … when The New Yorker film critic Pauline Kael challenged the limits and even the validity of this French “New Wave” concept … and when tenets of that same theory found their way into the curricula of prestigious film schools and, eventually, influenced the “creative rights” doctrine of the Directors Guild of America.

That was then.  But as first confirmed in 2006 with The Da Vinci Code’s near record-shattering opening box office bonanza - despite tepid advance word and mixed reviews - a new paradigm now exists between film critics and filmgoers.  Today the broadcast and print media’s role as a cultural gatekeeper has been substantially destabilized by the Internet and other new media.  People today prefer information that’s quick, concise, and on point.  Just say it - is the film good or bad?

Of course, even in the form of a simple thumbs up or thumbs down verdict, moviegoers are now less trusting of any critic’s judgment - giving rise to aggregation review sites like Metacritic.com and RottenTomatoes.com.

Critically Critiquing the Critics

Movie critics find themselves trapped inside an awkward time warp within the history of their tradition.  The Digital Revolution has already changed things so fundamentally, and will change things again and again for many years to come.  Now critics seem uncertain what role they should play: whether they should uphold high culture with passionate advocacy, or whether they should suppress personal opinion in favor of consumer reporting.

This confusion of focus within the critical community makes moviemakers and movie audiences all the more wary of movie reviews - the reviews, mind you, not the reviewers … most movie critics are fine people.  Critics simply are making bewildered choices in their take on the movies.  Hate the sin, love the sinner.  Below are the most irksome critical sins … at least from the perspective of the content professional:

The Seven Bewilderly Sins of Movie Critics

1. PRIDE: Lacking in humility of judgment… Very many critics review movies based entirely on whether a movie appeals to that critic’s personal tastes.  Then, if the critic has been displeased by the movie, the critic will see that displeasure as an unpardonable crime that - sha-zaaam … Dr. Jekyll … ka-pow … Mr. Hyde - conjures forth their inner demon with the evil mandate from the Dark Side to warn all audiences against that movie.  Never mind that most moviegoers - and even most of that critic’s readers - do not share the same highbrow tastes of the movie critic.

Not every book in the bookstore was written for the aficionados of William Shakespeare.  Similarly, the content industry must entertain a wider range of audiences than just that.

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