Our Marquee Appraisal System
The Calculation behind the Package Calculator
Even in today’s speed-of-lightning information age, content executives and filmmakers still spend many crucial hours of their professional lives weighing the advantages of this over that prospective motion picture package (the combination of producer, story, director and stars). Yet how does a sensible decision-maker decide which movie stars to seek, which package to “greenlight” or which finished film to acquire without losing sight of the financial bottom line?
A MarqueeStar Is Born
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HOLLYWOOD - In the beginning Vaudeville created the theater circuit. And Edison invented the film projector. But the celluloid heavens were dull, and without life, so Hollywood concocted movie stars. And has commanded them forth globally ever since…
Today Marquee Stars SM proudly presents our Marquee Appraisal Guide SM - an innovative approach to charting the headliners who power the cinematic universe. Apart from the traditional surveys of panel audiences (Nielsen Company), or of industry sales people (Forbes Star Currency, UlmerScale), or of departing moviegoers (CinemaScore), or of set-top viewers (TNS), or of website clickers (STARmeter), or of movie reviewers (Celebrity Tomatometer), or of online gamesters (Hollywood Stock Exchange) - each of which provides its unique perspective - our Marquee Appraisal Guide ranks brand name film talent based fundamentally on direct financial criteria: e.g. their adjusted opening weekend average (OWA) and adjusted average world gross (AWG).
“Brilliant,” you may be thinking. “But that’s just obvious.”




































